Tesla Model 3☰2017 - ...
The Model 3 (stylized as "☰") was previously called the Model E, and was codenamed Tesla BlueStar in the original business plan; its current name was announced on Twitter on July 16, 2014. Tesla expects to unveil it in 2016. The all-electric car will have a range of 200 miles (320 km), with first deliveries expected to begin by late 2017, and full production in 2018. However, according to Elon Musk, full production to fulfill expected demand could take up to 2020. Tesla is aiming for a US$35,000 starting price before any government incentives.
According to design chief Franz von Holzhausen, the Model 3 will "be an Audi A4, BMW 3-series, Mercedes-Benz C-Class type of vehicle that will offer everything: range, affordability, and performance with a starting price of US$30,000" that is targeted toward the mass-market. While technology from Tesla's Model S will be incorporated into the Model 3, it will be 20% smaller than the Model S and have its own unique design. Although the Model S is generally a standard looking car, the third generation vehicle will have a more distinctive style.
The company plans for the Model 3 are part of Tesla's three step strategy to start at high price and move progressively towards lower cost, where the battery and electric drivetrain technology would be developed and paid for through sales of the Tesla Roadster and Tesla Model S vehicles. Whereas the Roadster used carbon fiber and the Model S uses aluminum for the body, the Model 3 is expected to use steel (for cost reasons). Musk has said that Tesla will need to sell 500,000 cars per year (mostly Model 3) to stay profitable. According to Tesla's CTO, JB Straubel, in October 2015 most Tesla engineers were working on the 3 rather than S or X.
In September 2015, Tesla announced that the Model 3 would be unveiled in March 2016 with a US$35,000 price tag. In January 2016, Musk stated that the first official pictures of the car will be revealed at the end of March 2016, but full details will only be revealed a lot closer to production time.
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There’s an interesting story behind the name of the Tesla Model 3. Those who have been following the company for a while might know that it was originally supposed to be called ‘Model E’. Due to a trademark problem with Ford, Tesla changed it to ‘Model 3’ and stylized the ‘3’ with 3 horizontal lines ☰ – like the ‘E’ in the "Tesla" logo.
The company has been using this stylized ‘3’ since the ...
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